The I-85 billboard is the second one the Kristen Foundation has put up to help find Fraley.
The foundation is working about 100 cases, and the organizer decided to profile about three cases a month. They chose this month to profile Fraley, who went missing from Gastonia in 2008.
"The families are very alone," Joan Petruski, of the Kristen Foundation, said. "They don't have the finances to do this kind of thing, so that's what we do."
The foundation is also bringing to the forefront the cases of Kristen Modafferia, a Charlotte native who went missing in California, and a missing person case from New Jersey.
For families the Kristen Foundation helps, they say billboards can really make a difference.
“We have to keep doing every little thing that we can do,” Jamie Fraley's mother, Kim Fraley, said. “We can't just give up.”
But the foundation needs donations to continue missing persons campaigns, and there are other families out there with the same kind of hope.
